Rethinking Onboarding for a Fintech App
A mixed-methods study that uncovered why new users abandoned account setup, leading to a redesigned flow that lifted activation by 18%.
Read case study →UX Research · Photography
Hi, I'm Matthew Lim.
I'm a UX researcher who turns messy human behavior into clear, actionable insight — and a photographer chasing good light in my spare time. This is where both live.
Selected research
All projects →